Show Rate Mastery Masterclass

The Masterclass

Show Rate Is The Cheapest Revenue You're Not Collecting

You did the hard part and got them to book. The gap between “booked” and “showed up” is where the money leaks out. And unlike ad spend, offers, or closers, fixing show rate costs almost nothing. You're just collecting on volume you already have.

We engineered five Back-End Selling Systems to do exactly that: get people to show up excited, pre-framed, and ready to buy.

Breakout videos on the confirmation page that do the selling before the call even happens.

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Urgency Videos. Short videos embedded on the confirmation page that create real urgency and make prospects feel the cost of not showing up.
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Due Diligence Videos. Give prospects everything they need to feel safe and educated before they ever get on the call.
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Common Questions Videos. Pre-handle objections so they don't come up on the call or prevent attendance.
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The Whole Page Framework. How to structure the confirmation page so the prospect is already sold by the time the call starts.

Not generic reminders. Education and framing emails with 40-60% open rates.

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6 Emails Per Day Framework. The exact sequence structure that keeps you top of mind and builds anticipation without annoying people.
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Education Over Reminders. Why "your call is tomorrow!" emails don't work, and what to send instead that actually builds trust and excitement.
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The Framing Strategy. How to frame the call so the prospect sees it as high-value education, not a sales pitch they can skip.
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40-60% Open Rates. The subject line and content principles that get these sequences opened at rates most people think are impossible.

15-20 retargeting touches for cheap across every platform they use.

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Short Form Retargeting. Bite-sized content pieces that follow them on social and keep building the case between booking and showing.
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Long Form Retargeting. Deeper educational content served on social platforms that does the heavy lifting of trust and authority building.
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15-20 Touches for Pennies. How to engineer this volume of impressions cheaply so every booked prospect is surrounded by your content.
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Platform Strategy. Which platforms to use, what content formats work best, and how to orchestrate the sequence across all of them.

People outsource critical thinking to AI. One bad response can tank your show rate. Control what AI says about you.

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The Pentagon Solution. A five-part system to manipulate AI models so they say what you want when prospects ask about you.
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Why This Matters Now. People are asking ChatGPT "should I get on this call?" before they show. If the answer is wrong, they don't come.
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Controlling the Narrative. How to ensure AI models represent your brand, your offer, and your value accurately when prospects ask.
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Proactive vs Reactive. Stop hoping AI gets it right. Engineer the inputs so the outputs always work in your favor.

Your setters do the education before the call so your closers don't have to.

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The Educator Role. Reframe setters from appointment-bookers into educators who build trust, handle early objections, and prime for the close.
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Pre-Call Education Framework. Exactly what setters should be teaching and framing before the call happens.
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Trust Transfer. How to transfer the trust your setter builds directly to the closer so the prospect shows up already warm.
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Removing the Burden. Your salespeople shouldn't spend the first 20 minutes educating. Move that work upstream where it belongs.